Comments for Nicole Krug - Social Light

Comment on How Seriously Do You Take Social Media? by jhoysi

jhoysi — Tue, 15 Mar 2011 19:24:40 +0000

Not only do many people/companies expect results quickly on social media, they often expect a direct and traceable ROI to be evident as well. Often, social media is not about converting to dollars (at least not directly). Success in most cases is measured in the strength and community of your network.

Though, they do go hand-in-hand. A strong community breeds loyalty, trust, and brand recognition. These things can then convert financially, but it’s a bi-product of your social media success, not the result.

Comment on How Seriously Do You Take Social Media? by Ashley Laurel

Ashley Laurel — Tue, 15 Mar 2011 17:52:45 +0000

Great list!

However, I think you also need to ask yourself questions about how you plan to handle negativity towards your campaign, brand, or organization. Look at negative comments as a chance to deliver great customer service!

You need to know plan response time to comments. Social media is open 24/7. Will someone tweet at all hours? Will someone reply during the weekend?

This list will continue to evolve as social media evolves.

Comment on Social media for good or…. by Milo Monti

Milo Monti — Sat, 12 Feb 2011 17:44:02 +0000

Great article. Waiting for more.

Comment on Is the era of free ending? by Tweets that mention Is the era of free ending? | Nicole Krug - Social Light -- Topsy.com

Fri, 17 Dec 2010 17:31:25 +0000

[...] This post was mentioned on Twitter by Nicole Krug, Nicole Krug. Nicole Krug said: Is the decline of #delicious foreshadowing the decline of free services? http://bit.ly/etqA3C [...]

Comment on Social Media 101: Definitions by Laureen Brandner

Laureen Brandner — Mon, 13 Dec 2010 16:57:04 +0000

There are times that i dont read more than two lines but i think you have a unique blog. Bravo !

Comment on Social Media for non-profits by @DianaWei

@DianaWei — Mon, 22 Nov 2010 21:26:43 +0000

Nice! i like the great examples given about the non-profits using social media!

Comment on Did Facebook snub its nose at Google? by Tweets that mention Did Facebook snub its nose at Google? | Nicole Krug - Social Light -- Topsy.com

Fri, 08 Oct 2010 02:11:25 +0000

[...] This post was mentioned on Twitter by Nicole Krug and Nicole Krug, News_Web. News_Web said: RT @nicolekrug=(0x3bc3f3c)Did #facebook groups rip off #google wave? http://bit.ly/bXU1R4 [...]