Social media is becoming one of the leading marketing channels, yet I still hear people tell me they’re thinking of getting an intern to do it for their company. Though I cringe, I have to imagine it’s because we have yet to capture the magic formula of determining ROI on social media, and in truth…
If you are a social media butterfly that floats from network to network and tries to consume all the information available to you, chances are you are suffering from information overload. Or perhaps you have not yet engaged on any social networks because the options seem overwhelming and you’re just not sure where to go. …
Online privacy is a funny thing. Most people say they want it, but many of these same people are broadcasting their every location on Foursquare, or freely disclose their birthday, address and a wealth of other information to anyone who asks for it. Some people may not realize just how much information is being collected…
There’s more to Facebook than creating a page and posting the first thought that jumps into your head. Ideally you have ventured into a social media effort in order to support certain business goals, and your social campaign supports that. But the difference between a truly successful campaign and a failure can be the monitoring…
This is a list of questions designed to get you thinking about your social media goals
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